Want to keep Gen-Z off vaping? Teach them about the industry’s marketing tactics, Drexel study says
December 22, 2023 by eurekalert.org
Want to keep Gen-Z off vaping? Teach them about the industry’s marketing tactics, Drexel study says
Young adults who are more familiar with e-cigarette marketing practices are more likely to have attitudes against vaping than those unaware of the industry’s marketing, according to a study led by Drexel University public health researchers published this month in the BMJ journal Tobacco Control. Expanding on ways cigarettes were marketed in the 1970s, such as using models and hosting smoking events, e-cigarette marketing includes more modern tactics, like paying social media influencers to promote vaping. [...]
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