Vuse remains top US e-cigarette, but synthetic nicotine chipping away
October 24, 2023 by journalnow.com
Vuse remains top US e-cigarette, but synthetic nicotine chipping away
The market-share lead of R.J. Reynolds Vapor Co.’s Vuse electronic cigarette was essentially unchanged in the latest Nielsen convenience store report. The latest analysis covers the four-week period ending Oct. 7. Vuse’s market share rose from 41.7% to 41.8%, compared with No. 2 Juul dropping from 24.7% to 24.4%. As recently as May 2019, Juul held a 74.6% U.S. e-cig market share. That’s when a series of regulatory actions led to product-reduction concessions by Juul Labs Inc.
19.30% of the adult population are current smokers. There are approximately 52.1 million current smokers in United States 22.90% of men are current smokers but only 15.80% of women.
SOURCE: GSTHR
