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Vuse remains top US e-cigarette, but synthetic nicotine chipping away

The market-share lead of R.J. Reynolds Vapor Co.’s Vuse electronic cigarette was essentially unchanged in the latest Nielsen convenience store report. The latest analysis covers the four-week period ending Oct. 7. Vuse’s market share rose from 41.7% to 41.8%, compared with No. 2 Juul dropping from 24.7% to 24.4%. As recently as May 2019, Juul held a 74.6% U.S. e-cig market share. That’s when a series of regulatory actions led to product-reduction concessions by Juul Labs Inc.

October 24, 2023 by