Vaping growth falters as Big Tobacco hunts for lifeline
June 10, 2025 by ft.com
Vaping growth falters as Big Tobacco hunts for lifeline
Sales growth of e-cigarettes is slowing down in both the US and UK, raising doubts about earlier predictions that vaping would overtake smoking and support the tobacco industry. British American Tobacco expects a mid-teens percentage decline in global vape sales in the first half of the year. In the US, regulated e-cigarette sales have dropped almost every month for the past two years, while in the UK, vaping rates have stagnated.
