Vape sales spike for Rizla and Golden Virginia maker Imperial Brands

November 19, 2024 by independent.co.uk

Vape sales spike for Rizla and Golden Virginia maker Imperial Brands

Imperial Brands saw a 26% surge in e-cigarette sales, reaching £8.2 billion revenue with growing popularity of vape products like Blu. Traditional cigarettes still dominate sales despite a decrease in smokers. Their next generation products (NGPs) division showed a 43% decrease in losses. The company expects slow growth in tobacco and NGP revenue for the upcoming year. The rise in vaping helped boost overall operating profit by 4.6%. Despite increasing anti-smoking regulations and taxes worldwide, Imperial Brands aims to challenge the industry with its vape products. Analysts predict a positive outlook, but acknowledge vaping remains a loss-making sector for now.


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12.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.
SOURCE: GSTHR

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