Use nicotine, win an iPad! Zyn’s viral rewards program fuels addiction fears

Zyn's reward program is popular among Gen Z users, offering points for flavored nicotine pouches that can be redeemed for high-value items like iPads and designer bags. Despite targeting smokers over 21, Zyn's social media presence attracts non-smokers. Philip Morris International is scrutinized for marketing practices, while cigarettes' reward programs have a long history. The gamification of nicotine use raises concerns about addiction and targeted youth marketing. Regulations prohibit branded merch, but Zyn influencers still promote products. The addictive cycle of earning rewards and consuming nicotine is alarming to experts and lawmakers, calling for further investigation.