U.S. Nicotine Market Shares Flat in December

January 12, 2024 by tobaccoreporter.com

U.S. Nicotine Market Shares Flat in December

Consumer demand for nicotine products has fluctuated due to inflation and rising cigarette prices over the past 13-19 months. However, the Neilsen report covering the four-week period ending Dec. 30 shows that market shares are holding steady for both next-generation and traditional tobacco brands. The market share of R.J. Reynolds’ top-selling Vuse e-cigarette remained flat at 42 percent in December at convenience stores, according to the report. While Vuse’s market share was unchanged, No. 2 Juul dropped from 24.3 percent to 24.2 percent for the report covering the four-week period ending Dec. 30.


18.30% of the adult population are current smokers. There are approximately 48.7 million current smokers in United States 21.60% of men are current smokers but only 15.20% of women.
SOURCE: GSTHR


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