US Flavour Fail

A new study conducted by a research team at Roswell Park Comprehensive Cancer Centre in New York has looked at the impact of flavour bans in the United States. The US Food and Drug Administration (FDA) Centre for Tobacco Products (CTP) has been waging a war on e-liquid flavours since it published a document about them in 2020. The researchers discovered that restricting the availability of flavours has been a complete failure. “In the US in 2019, more than 5 million youth were using e-cigarettes, including nearly 1 million using e-cigarettes every day,” the authors write.