UKVIA Responds to Plain Packaging Demand

September 25, 2025 by planetofthevapes.co.uk

UKVIA Responds to Plain Packaging Demand

UKVIA Director General John Dunne warned that putting vapes in plain, cigarette-style packaging could drive ex-smokers back to cigarettes. He argued that while studies claim plain packaging reduces youth appeal, it risks reinforcing myths that vaping is as harmful as smoking. Dunne stressed that vaping is far less risky and the most effective way to quit smoking. He also pointed to evidence from the UK, Canada, and the US showing plain packaging reduces adult appeal and can increase smoking rates. Citing that 14% of former smokers have already returned to cigarettes after the disposable vape ban, he cautioned against further restrictive laws.

11.80% of the adult population are current smokers. There are approximately 6.7 million current smokers in United Kingdom 13.60% of men are current smokers but only 10.10% of women.
SOURCE: GSTHR

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