UK youth study calls for vapes to be positioned as quit
November 09, 2026 by clearingtheair.eu
UK youth study calls for vapes to be positioned as quit
Young people may be more open to tobacco harm reduction than policymakers assume. A University of Sheffield study found that teenage participants supported presenting vapes more clearly as smoking cessation aids, while opposing flavour bans that could limit options for adults trying to quit cigarettes.
Instead, they favoured stricter controls on youth-oriented marketing, retailer enforcement and access through healthcare settings.
Although the study involved only five participants, it highlights the possibility of balancing youth protection with recognition of vaping's role in helping adults move away from combustible tobacco.
11.80% of the adult population are current smokers. There are approximately 6.7 million current smokers in United Kingdom 13.60% of men are current smokers but only 10.10% of women.
SOURCE: GSTHR
