UK watchdog bans Elfbar single-use vape adverts over 'misleading' recycling claims

November 30, 2023 by businessgreen.com

UK watchdog bans Elfbar single-use vape adverts over 'misleading' recycling claims

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'. Elfbar has been rapped by the Advertising Standards Authority (ASA) for making misleading environmental claims in a series of adverts for the e-cigarette brand this summer, after an investigation by watchdog...

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12.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.
SOURCE: GSTHR

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