“Too Much Time Has Been Wasted”: PMI CEO Challenges Governments Across the Globe to Embrace Smoke-Free Alternatives to End Cigarettes Faster

A potential tenfold reduction in smoking-attributable deaths is possible if people who currently smoke were to switch to smoke-free products, Jacek Olczak, CEO of Philip Morris International Inc. [...] will explain the role smoke-free products can play in ending cigarette smoking globally and the human consequences of inaction. “For over a decade, PMI has championed a smoke-free future. Having invested more than $10.5 billion to scientifically research, develop, and commercialize smoke-free products—which today account for more than a third of our total net revenues—we are living this future,” says Olczak. [...]