Tobacco harm reduction could save 2m lives in the Middle East, says new report

A new report suggests that tobacco harm reduction could save nearly 2 million lives in selected Middle Eastern countries. The study focused on 7 nations with high smoking rates, where 384,000 premature deaths occur yearly due to tobacco use. By embracing harm reduction, improved cessation services, and better cancer treatment, over 1.8 million lives could be saved by 2060. Encouraging government support, better access to harm reduction products, and involving religious leaders are key strategies. Industry initiatives at the World Vape Show also addressed youth access, environmental impact, and flavor marketing concerns. The Middle East shows potential for leading the way in reducing smoking rates.