Tobacco giant accused of ‘manipulating science’ to attract non-smokers
June 28, 2024 by theguardian.com
Tobacco giant accused of ‘manipulating science’ to attract non-smokers
Philip Morris International is accused of manipulating science and marketing strategies to promote its heated tobacco product, IQOS, in Japan. Leaked documents suggest targeting politicians and the 2020 Tokyo Olympics. PMI funded research and concealed involvement in smoking cessation studies. Critics argue these tactics deceive consumers and policymakers, urging reforms in tobacco research funding. The company denies allegations, claiming transparency. Watchdogs warn of PMI's broader agenda beyond adult smokers, raising concerns about public health and deceptive marketing practices.
