Tobacco Companies May Have Found a Way to Make Vapes More Addictive
October 31, 2024 by theatlantic.com
Tobacco Companies May Have Found a Way to Make Vapes More Addictive
The emergence of vapes with screens, featuring animations like moving flames and stars, poses a risk of attracting kids to the potentially addictive devices. The trend, driven by vape companies seeking novel features, could undermine progress in curbing youth vaping rates achieved through public health campaigns. The screens, which stimulate dopamine release, may increase cravings for the products. While vapes can aid smoking cessation, screens primarily offer entertainment value and raise concerns about marketing to youth. As the industry faces scrutiny, the focus remains on balancing innovation with safeguarding against enticing young users through unnecessary features.