TikTok is Being Used to Sale E-Cigarettes to Children: Oxford Study

Oxford University's study on TikTok reveals excessive promotion and sale of vaping products, raising concerns about teenage exposure to these items. The research explores the use of social media, particularly TikTok, to market e-cigarettes and identified strategies like bundling products with unrelated items to appeal to minors. With over half of the videos featuring popular vaping brands and inadequate age verification measures, the study emphasizes the need for parental vigilance and regulatory measures. The findings were published in Nicotine & Tobacco Research, addressing the need to tackle the international shipment of these products to evade regulations.