The switch from cigarettes: how the battle to go smoke-free is being won

PMI is transitioning to a smoke-free company, aiming to generate most revenue from smoke-free alternatives by next year. Recognizing the health impact of cigarettes, PMI has launched new products to help smokers quit. The company also focuses on sustainability, human rights, and reducing environmental impact. With a strategic focus on products like Iqos and Zyn, PMI aims to offer diverse smoke-free options for consumers. The company is engaging with public health authorities to promote smoke-free alternatives and reduce cigarette use. PMI believes in the value of their products in achieving a world without cigarettes, with growing support from public health advocates worldwide.