The power of information: embrace science for a healthier future

Now misinformation about alternative nicotine products, such as vapes and nicotine pouches, also threatens to result in unnecessary premature deaths. Fortunately, by acknowledging the overwhelming scientific evidence that shows the lifesaving potential of these products, we can make informed decisions to shape a healthier future for those adults who wish to quit smoking. Much of the misperception problem in Kenya lies in conflating tobacco and nicotine. Far too many people regard them as one and the same. Yet reputable scientists widely acknowledge that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. [...]