The EU Case for Innovative Nicotine Products [Briefing Paper]
June 27, 2025 by weareinnovation.global
The EU Case for Innovative Nicotine Products [Briefing Paper]
The European Union is off track to meet its 2040 smoke-free goal by over 60 years, with only a 1% decline in smoking rates since 2020. Three EU countries – Sweden, Czechia, and Greece – have shown remarkable success in reducing smoking through innovative nicotine products. Sweden leads as a smoke-free pioneer with a 5.4% smoking rate. Czechia achieved the fastest smoking decline in Europe, while Greece reversed high smoking rates. These success stories highlight the effectiveness of differentiated regulation and harm reduction policies. Embracing alternative nicotine products alongside traditional measures can accelerate progress towards smoke-free societies.
