Thailand tightens controls on nicotine pouch sales and advertising

March 26, 2026 by pattayamail.com

Thailand tightens controls on nicotine pouch sales and advertising

Thailand is moving to tighten control over nicotine pouches as authorities respond to growing concerns about their availability and marketing. The government is increasing enforcement measures, particularly targeting sales channels such as social media, tourist areas, and retail outlets. Nicotine pouches are being treated under existing tobacco laws, meaning strict restrictions apply to their advertising, promotion, and display at points of sale. Officials have emphasized that even legally imported and taxed products must comply with these rules, and violations can lead to penalties. The move reflects a broader effort to limit youth access and reduce the visibility of emerging nicotine products in the market. At the same time, the situation highlights ongoing regulatory ambiguity, as these products remain available despite increasingly strict enforcement.

17.70% of the adult population are current smokers. There are approximately 10.7 million current smokers in Thailand 35.00% of men are current smokers but only 1.50% of women.
SOURCE: GSTHR

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