Tectonic Shift | Consumers Leave Tobacco Control Behind | RegWatch
May 21, 2025 by regulatorwatch.com
Tectonic Shift | Consumers Leave Tobacco Control Behind | RegWatch
Over the past decade, tobacco control has waged war on vaping. They have demonized, taxed, restricted, and banned safer nicotine products. They’ve misrepresented science and misinformed the public, all in a misguided effort to eliminate nicotine use entirely. But U.S. consumers aren’t buying it. They’re rejecting the panic, sidestepping the bans, and switching to nicotine vapes by the millions. According to Goldman Sachs, sales of smoke-free nicotine products will overtake combustible cigarettes in the U.S. this year. It’s a seismic shift in the nicotine market, and yet public health remains silent. Joining RegWatch to break down this realignment is Dr. Charles Gardner, a key figure in tobacco harm reduction and a relentless advocate for evidence-based public health. Gardner says the age of smoking is ending and almost nobody knows it.
