Targeting three United States priority populations of people who smoke with educational nicotine messages using curiosity-eliciting strategies

July 04, 2025 by nature.com

Targeting three United States priority populations of people who smoke with educational nicotine messages using curiosity-eliciting strategies

The text describes the SNAC study focusing on developing nicotine educational messages for specific populations. Participants were recruited through Prodege's panel and assigned to different study conditions. Study 1 involved exposure to various messages with different presentation styles. Study 2 compared brief nicotine messages with and without curiosity-eliciting components. Measures included assessing nicotine false beliefs and perceived message effectiveness. Analysis involved ANOVAs for Study 1 and planned comparisons for Study 2. The aim was to understand the impact of different message types on participants' knowledge and perceptions related to nicotine.


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