System Failure | How “Kidification” Rewired Tobacco Control | RegWatch
June 06, 2025 by regulatorwatch.com
System Failure | How “Kidification” Rewired Tobacco Control | RegWatch
The U.S. nicotine market is undergoing a historic upheaval, with safer nicotine products poised to outsell cigarettes for the first time ever. But instead of celebration, there is only silence. No fanfare from regulators. No cheers from tobacco control. Just business as usual: bans, moral panic, and an ongoing war on vaping. Why? In this episode of RegWatch, Dr. Derek Yach pulls back the curtain on a decades-old PR playbook that reshaped global tobacco policy. Yach was instrumental in the development of the WHO Framework Convention on Tobacco Control, the first global treaty aimed at reducing tobacco-related disease and death.
