Swedish word of the day: snus

Snus, a form of tobacco popular in Sweden since the 16th century, is used by placing it under the upper lip. Originally snuff-like, it now comes in pouches, known as portionssnus. Swedish Match dominates the market. Snus helped reduce smoking rates in Sweden but faces controversy due to its growing popularity among non-smokers and young women. Despite being banned in the EU, Sweden secured the right to produce and sell snus upon joining. It plays a role in Swedish culture, even appearing in literature. Snus is illegal in the EU, but some tobacco-free versions are available.