Swedes still face 400% tax hike on pouches with EU’s latest TED revision
April 24, 2026 by snusforumet.se
Swedes still face 400% tax hike on pouches with EU’s latest TED revision
A newly proposed EU Tobacco Excise Directive revision suggests a 400% tax increase on Swedish nicotine pouches. Despite being lower than previous proposals, it remains a significant hike. The Swedish government and manufacturers argue that the tax treats pouches like cigarettes instead of considering their lower harm. While the compromise aims to modernize regulations for various tobacco products, Sweden's successful harm-reduction model could be compromised. Concerns about the impact on consumers and illicit trade have stalled negotiations. Swedish stakeholders are urged to resist these tax increases, emphasizing the need for a risk-based tax framework.
9.90% of the adult population are current smokers. There are approximately 867,000 current smokers in Sweden 11.70% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
