Sweden's lesson: nicotine pouches and global regulation

Nicotine pouches offer a safer way to consume nicotine without tobacco and smoke. Despite their growing popularity as an alternative to cigarettes, policymakers in the EU and US are considering new regulations. The debate intensifies over the health benefits of pouches compared to traditional smoking. In the US, Senator Schumer calls for action against popular brands like Zyn, raising concerns about teenage use. The EU also appears poised to regulate pouches, potentially impacting public health and consumer choices. Advocates stress the importance of evidence-based regulation to empower informed decisions and promote safer alternatives to smoking.