Sweden Shows What Happens When the Market is Allowed to Meet Demand

June 30, 2025 by daily-pouch.com

Sweden Shows What Happens When the Market is Allowed to Meet Demand

Nicotine pouches, often misunderstood by the media, play a crucial role in harm reduction in Sweden, particularly helping women quit smoking. Despite higher usage by men, tobacco-free pouches have significantly decreased smoking rates among Swedish women. The product's cleanliness and convenience have made it more appealing to women. In contrast, Jacinda Ardern's opposition to non-tobacco nicotine pouches in New Zealand contradicts her liberal image. The success of such harm reduction methods, as seen in Sweden, highlights the importance of offering products that cater to individuals' needs for a smoke-free future.


8.00% of the adult population are current smokers. There are approximately 667,950 current smokers in Sweden.
SOURCE: GSTHR

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