Substitution Effect | Canadian Flavour Bans Increase Smoking | RegWatch
February 27, 2026 by regulatorwatch.com
Substitution Effect | Canadian Flavour Bans Increase Smoking | RegWatch
Canadian flavour bans were sold as a public health win, but the data says otherwise. In this episode of RegWatch, economist Dr. Michael Pesko breaks down new research examining the real-world impact of provincial bans on flavoured nicotine vaping products. Using retail sales data from across Canada, Pesko and his co-authors found that nicotine vape sales fell by roughly 30 percent after provincial flavour bans took effect, while cigarette sales rose by nearly 10 percent.
10.60% of the adult population are current smokers. There are approximately 3.5 million current smokers in Canada 13.10% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
