Study suggests novel ways to use e-cigarette packaging to better protect consumers

June 07, 2024 by

Study suggests novel ways to use e-cigarette packaging to better protect consumers

Study participants found that the current UK-required nicotine addiction warning on e-cigarette packaging was ineffective. They suggested larger warnings, plain packaging, and warnings on the devices themselves to deter use, specifically among young people and non-nicotine users. Potential alternative warnings like messages on harm, risk, or toxicity were explored. Dr. Daniel Jones emphasized the importance of packaging in conveying health messages and the need for further research on effective warning strategies to prevent e-cigarette uptake in vulnerable populations. The research study is titled 'The role of e-cigarette packaging as a health communications tool.'

12.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.



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