Social media content exposure linked to teen vaping and cannabis use
June 25, 2025 by news-medical.net
Social media content exposure linked to teen vaping and cannabis use
Exposure to cannabis and e-cigarette posts on social media influences teen substance use, with dual use being common. Although youth e-cigarette use is decreasing, adolescents are still vaping, using cannabis, and combining both. Researchers at USC's Keck School of Medicine found that TikTok poses the highest risk for substance use exposure. Influencers play a significant role, as their posts without disclosed brand partnerships can affect teen behavior. Social media guidelines need improvement to prevent youth substance use. Future studies will delve into cannabis influencer marketing effects.
