Smokers Who Get E-Cigarette Flavour Advice More Likely to Quit, Report Finds

Smokers who get help picking the flavour of e-cigarette they will use and receive supportive text messages are much more likely to quit, research has found.

The study, led by London South Bank University (LSBU), explored in what settings vapes could help those addicted to smoking give up the habit. After three months, a quarter had quit and a further 13% reduced their cigarette consumption by more than half.