Smoke-free nicotine products, such as vapes are 90% safer than smoking cigarettes and have proved highly effective at helping smokers to give up a habit that is likely to kill them. Nicotine is addictive but it’s the smoke that kills. Yet the only nicotine product the World Health Organisation is not currently trying to ban outright is cigarettes. That shocking observation was made by Dr Anders Milton, president of Sweden’s Snus Commission. Snus is a tobacco product almost unique to Sweden, which is not lit but simply placed under the lip. It’s played a major part in reducing Swedish cigarette consumption to less than 5% of the population but is banned everywhere else in the European Union.