Smoke-Free by 2040: Why the Route Matters as Much as the Destination
June 10, 2026 by tobaccoharmreduction.net
Smoke-Free by 2040: Why the Route Matters as Much as the Destination
The European Commission aims for a "smoke-free generation" by 2040, focusing on reducing smoking-related diseases. The debate revolves around treating nicotine or combustion as the main issue, with evidence supporting combustion as the primary cause of smoking-related deaths. The Commission's consultation on the Tobacco Products Directive should consider successful quitting experiences with smoke-free alternatives and differentiate between tobacco products' risks appropriately. Sweden's success in reducing smoking rates through lower-risk alternatives serves as a model. A credible consultation should acknowledge this evidence, leading to more effective tobacco control policies in the EU.
9.90% of the adult population are current smokers. There are approximately 867,000 current smokers in Sweden 11.70% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
