Smoke-free brand rethinks nicotine, harm reduction
June 24, 2025 by manilatimes.net
Smoke-free brand rethinks nicotine, harm reduction
Nicotine isn't the main smoking risk; tobacco combustion is. Philip Morris' Iqos warms, not burns, tobacco to reduce harmful chemicals. In the Philippines, awareness is growing through education and the "Forever Curious" campaign. Launched in 2014, Iqos focuses on engaging consumers and promoting better alternatives to traditional smoking. With close to 150,000 users in the Philippines, understanding the product is crucial. The brand's global event in Milan highlights its innovative approach and commitment to transformation.
20.40% of the adult population are current smokers. There are approximately 15.8 million current smokers in Philippines 36.20% of men are current smokers but only 4.30% of women.
SOURCE: GSTHR
