Rising Demand for Heated Tobacco as Traditional Cigarette Sales Decline

In Hungary, heated tobacco products are increasingly popular, while traditional cigarettes decline. Sales of heated tobacco units have surged since 2020, reaching 300 million units monthly by 2024. This growth is outpacing traditional cigarette sales, which have dropped significantly. The black market for tobacco is also expanding. Stricter regulations may affect future trends, but consumers are likely to shift to alternative products. The future of tobacco consumption in Hungary points towards continued change, with heated products set to surpass traditional tobacco in popularity.