Reynolds Launches Disposable Non-Nicotine Vape

July 01, 2024 by tobaccoreporter.com

Reynolds Launches Disposable Non-Nicotine Vape

RJRVC, part of Reynolds American Inc., is launching SENSA, a zero-nicotine vapor product, to expand its vapor portfolio. The product includes safety features like a locking mechanism and provides access to a battery recycling program. With insights from adult vapor consumers, this move aims to meet market demand and compete responsibly in the industry. SENSA's flavors target adult users and adhere to strict marketing practices, including age verification on web platforms.

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