Protect children: Unmask the appeal and get rid of e-cigarettes
May 30, 2025 by who.int
Protect children: Unmask the appeal and get rid of e-cigarettes
E-cigarettes are targeting children with enticing flavors and slick marketing, leading to a rise in youth nicotine addiction. These products, disguised as everyday items, can deliver harmful doses of nicotine and toxic chemicals. Governments must step in to regulate or ban e-cigarettes to protect young people. Several countries in the WHO Western Pacific Region have already taken action. The WHO is calling for strong measures to prevent a new epidemic of addiction and disease. It's crucial to act now to avoid the long-term health consequences and costs associated with nicotine use. It's essential to learn from the past tobacco industry tactics and prevent history from repeating itself.
