Predictable, Avoidable and Harmful: Canada’s Nicotine Pouch Fiasco

Canada's handling of nicotine pouches has been criticized for going against its principles of peace, order, and good government. Health Canada initially discouraged their use but later authorized Zonnic for smoking cessation. Despite proven effectiveness, public health groups criticized Zonnic's marketing towards youth. Politicians have proposed restrictions, with British Columbia limiting sales to pharmacies. The controversy highlights missteps by all parties involved, impacting smokers seeking harm reduction. The push for flavor bans on such products may hinder smoking cessation efforts and encourage illicit markets.