Philip Morris International U.S. CEO: Nicotine has "cognitive benefits"
May 01, 2025 by axios.com
Philip Morris International U.S. CEO: Nicotine has "cognitive benefits"
The CEO of Philip Morris International’s U.S. business claims nicotine is misunderstood and offers cognitive benefits, arguing that regulators should support smoking alternatives. This comes as PMI pushes to end cigarette sales. With Robert F. Kennedy Jr. now leading the Department of Health and Human Services, there may be major changes in tobacco regulation. Meanwhile, PMI's nicotine pouch brand Zyn is seeing rapid growth in the U.S., with shipments in the Americas up nearly 54% in Q1 2025. Smoke-free products now make up 42% of PMI's revenue, compared to 25% a year ago. Although PMI still earns most of its revenue from smokers, that could soon shift due to Zyn’s rising popularity.
19.30% of the adult population are current smokers. There are approximately 52.1 million current smokers in United States 22.90% of men are current smokers but only 15.80% of women.
SOURCE: GSTHR
