Philip Morris eyes growth from heated tobacco products
December 28, 2023 by theedgemalaysia.com
Philip Morris eyes growth from heated tobacco products
RECOGNISING the declining sales of its combustible cigarettes, Philip Morris International Inc (PMI), which makes Marlboro, L&M, Bond Street, Chesterfield and Sampoerna A, is ramping up its efforts to promote smoke-free alternatives. PMI, the world’s top tobacco company by market value, has come a long way towards creating a “smoke-free future” free of combustibles. It has invested more than US$10.7 billion since 2008 in research, product development and production capacity for its smoke-free alternatives. Its most notable heated tobacco product (HTP) is iQOS, which has helped put PMI in a good position to move away from conventional cigarettes.
