PH eyes Swedish model to reduce smoking harm
June 03, 2025 by manilastandard.net
PH eyes Swedish model to reduce smoking harm
Sweden is hailed as a leading example in tobacco harm reduction, with low smoking rates attributed to snus and nicotine pouches. JTI Sweden showcases its oral nicotine products and cutting-edge technologies. The company's Nordic Snus brand competes in the market, while JTI Philippines prioritizes harm reduction with products like Nordic Spirit. The country's success in reducing smoking rates is noted, with nicotine pouches seen as effective alternatives for quitting smoking. Sweden's low smoking prevalence and health outcomes compared to the EU average are highlighted. The Philippines, with high smoking rates, presents a promising market for reduced-risk products like nicotine pouches, showing a growing demand for alternatives.
20.40% of the adult population are current smokers. There are approximately 15.8 million current smokers in Philippines 36.20% of men are current smokers but only 4.30% of women.
SOURCE: GSTHR
