People who get coupons more likely to become hooked on vaping

Coupons for e-cigarettes appear to be a powerful way to get people hooked on vaping, a new study shows. People who receive coupons for e-cigarettes are 50% more likely to begin vaping, and less likely to quit once they've started, according to findings published recently in the American Journal of Preventive Medicine. "Our study found that when people were exposed to more waves of e-cigarette coupon advertising, they were more likely to initiate e-cigarette use and it was more challenging for them to quit," said researcher Zongshuan Duan, an assistant professor of population health sciences at Georgia State University.