Omni™ Global Initiative

October 10, 2024 by planetofthevapes.co.uk

Omni™ Global Initiative

British American Tobacco (BAT) has launched a major global initiative to, it claims, “make a Smokeless World a reality during the company’s first ever Transformation Forum in London”. The FTSE-listed company unveiled Omni™, an evidence-based, accessible and dynamic resource that shows how science and innovation can combine to achieve a Smokeless World. The company’s Chief Corporate Officer, Kingsley Wheaton, said: “Tobacco Harm Reduction – encouraging smokers who would otherwise continue to smoke to switch completely to less risky alternatives – is the fastest route to achieving a Smokeless World. And we’re committed to working with others to make this a reality.


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