Northern Exposure

The nicotine market in North America is evolving, with vape and oral sales rising while traditional combustibles still dominate. Major tobacco companies are shifting toward next-gen products, impacting combustible sales. The U.S. nicotine market is forecasted to reach $107.5 billion by 2024, with e-cigarettes projected to generate $8.8 billion. Nicotine pouches are also growing, with the U.S. market expected to reach $11.03 billion by 2027. In Canada, the market is smaller but growing, with nicotine sales projected at $12.3 billion in 2024.