Nicotine vs. combustion: Sweden’s THR blueprint for health

June 21, 2025 by delano.lu

Nicotine vs. combustion: Sweden’s THR blueprint for health

BAT aims to promote tobacco harm reduction through alternatives like vaping and heated tobacco. Fierens Gevaert advocates for informed choices, highlighting Sweden's success in reducing smoking rates using products like nicotine pouches. He emphasizes the importance of distinguishing nicotine from tobacco combustion as the main cause of smoking-related diseases. Omni, BAT's knowledge-sharing platform, seeks to address misconceptions and provide evidence for harm reduction. Fierens Gevaert suggests that adopting Sweden's approach could save lives across Europe, emphasizing the role of reduced-risk products in public health strategies.

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