Nicotine pouches: A Swedish perspective on the category

October 21, 2024 by thegrocer.co.uk

Nicotine pouches: A Swedish perspective on the category

Nicotine pouches are gaining popularity as smoke-free alternatives for adult smokers. In the UK, with 6.4 million adult smokers, these products present significant opportunities for retailers. Patrik Hildingsson from Swedish Match provides insights and guidance on responsibly tapping into this market. Key points include the growth potential of nicotine pouches, the popularity of ZYN products, and advice for retailers in supporting adult smokers towards a smoke-free future.

thegrocer

8.00% of the adult population are current smokers. There are approximately 667,950 current smokers in Sweden.
SOURCE: GSTHR

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