Nicotine Pouch Use in Great Britain at 1% in Youths and Adults as government plans to regulate

January 10, 2025 by kcl.ac.uk

Nicotine Pouch Use in Great Britain at 1% in Youths and Adults as government plans to regulate

New research by IoPPN & ASH shows 1% of adults and youths currently use nicotine pouches. The Tobacco and Vapes Bill aims to regulate pouch sales, advertising, and content. Nicotine pouches are non-tobacco sachets placed between the lips and gums to release nicotine. Findings from ASH surveys 2020-2024 reveal an increase in adult pouch use to 5.4% but only 1% currently use them. Youth usage stands at 1.2%. Study highlights the need to track pouch trends and understand socio-demographic factors.


12.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.
SOURCE: GSTHR

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