Nicotine-pouch brand Klar now available to UK indies
February 27, 2025 by betterretailing.com
Nicotine-pouch brand Klar now available to UK indies
Swedish bioceramic company Emplicure has launched its new nicotine pouch brand, Klar, in the UK, now available to independent retailers through Nisa, Appleby Westward, and Aquavape. Klar uses Seratek technology to provide a stronger nicotine "kick" while reducing overall nicotine consumption. The pouches are smaller than standard options and come in Mint and Citrus flavors, with strengths of 3mg (Regular), 6mg (Strong), and 9mg (Extra Strong). Initially introduced in Sainsbury’s, Moto outlets, and online, Klar is now expanding its availability. Tomas Hammargren, Klar’s chief risk reduction officer, emphasized that the product offers a more efficient and controlled nicotine experience using advanced bioceramic technology.
11.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.
SOURCE: GSTHR
