New Zealand: Heated Tobacco

July 31, 2025 by tobaccoinsider.com

New Zealand: Heated Tobacco

New Zealand’s government has extended its 50 % excise‑tax reduction on heated tobacco until July 2027 to encourage smokers to switch. The trial was inconclusive because Philip Morris’s IQOS device was briefly removed from sale under battery‑safety rules. Critics say the evidence for heated‑tobacco benefits is weak, while PMI argues HTPs are smoke‑free alternatives.

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8.60% of the adult population are current smokers. There are approximately 364,000 current smokers in New Zealand.
SOURCE: GSTHR

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