Nearly half of online pouch customers tried them to quit smoking or vaping, survey finds
July 03, 2026 by clearingtheair.eu
Nearly half of online pouch customers tried them to quit smoking or vaping, survey finds
Survey findings suggest that many online nicotine pouch customers are using them as part of a move away from smoking or vaping. Nearly half reportedly tried pouches to quit, showing that smoke-free alternatives can play a role in real-world behaviour change. Policy should recognise why adults choose these products rather than assuming all use is the same. Harm reduction works best when regulation reflects consumer motivations, relative risk and practical routes away from more harmful products.
