Misperceptions of Nicotine Causing Harm for Consumers

Despite being on the U.S. market for more than a decade and a half, there is a lot of misinformation about e-cigarettes and nicotine and tobacco harm reduction. A recent global survey of more than 15,000 doctors representing 11 different countries came to the alarming conclusion with 74 percent of participants “incorrectly [believing that] nicotine causes a range of illnesses from lung cancer to COPD.” More recently, ABC News (and other outlets) picked up on updated guidelines from various public health trade associations (including the American Heart Association (AHA) and the American College of Cardiology), claiming that doctors “increasingly discourage vaping amid mounting health concerns.”